In the mid-1970s, Abbott introduced the Ensure brand, but the product failed to find mass market appeal until the nutritional drink craze of two decades ago. In 1996, Ensure reported sales of $300 million, accounting for 80 percent of the total protein supplement market. The product was in stiff competition with Nestle’s Boost and Resource supplements. As a result, Ensure spent $40 million on advertising that year, 70 percent more than the previous year.
Ensure contains 18 grams of added sugar in each bottle, which equals about 4.5 teaspoons of sugar in a standard 10 oz. The added sugar depletes the body of essential nutrients, and the shake can lead to diabetes and insulin resistance. Some research suggests that Ensure is not recommended for people with lactose or galactosemia. If you’re not sure whether Ensure is right for you, consult a doctor first.
While both Ensure and Boost contain 26 grams of protein per serving, there are some differences between the two products. Ensure has an added six grams of carbs, whereas Boost Max has more calories and sugar. Both brands cover 20 vitamins and minerals per shake, but Ensure has a higher micronutrient content. Most Ensure products contain more than 20 percent of your recommended daily allowance (RDI), while Boost Max shakes may differ by as much as 60% in their micronutrient content.
If you’re looking for a protein powder, you’ll find the number one brand, Ensure Active Heart Health, has been recommended by doctors across the nation. It contains a high concentration of plant-based phytosterols, which may help lower cholesterol. In addition, Ensure Active Heart Health contains 8 grams of protein and 140 calories. Ensure Active Heart Health is also low in fat, sodium, and potassium. It is best to choose a shake that contains less than 0.05 percent whey.